Brand awareness and recognition are considered to be the main elements used to build credibility. This is achieved with the help of customers and sales team who play the role of closing the deal. Corporate branding and demand generation both work together, especially when it comes to the growth phase of companies. Here are the top three reasons why stakeholders and founders should consider investing in brand marketing:
1. Build Credibility through Brand Marketing
People only seek services and buy products they are in need of from brands that they are familiar with and trust. A good example of such brands is Starbucks, Amazon and Apple. Another good example is business to business brands such as GE and Intel. In today’s digital market, what matters most is brand credibility. It is important for a brand to position itself as a marketing leader in order to create a positive reputation towards its customers. It does not matter whether you are running a growth phase brand or a start-up business. The main representatives of companies are the CEOs who play the role of building brands credibility. Ideally, CEOs should be considered to be thought leaders. As for the employees, they are seen as guardians of the company and are the ones responsible for maintaining the company’s reputation since they get a chance to talk to customers. A brand’s reputation and credibility can be broken easily, and a lot of examples have been seen with cases such as sexual harassment cases from Uber to United Airlines pulling a passenger forcibly from his seat. The recent incident is the dead puppy case. One thing for sure is that recovering a brand’s reputation or credibility is expensive, and it’s a process that requires transparency and empathy towards the victims involved.
2. investors Are Attracted by Brand Marketing
Business leaders and founders spend most of their time looking for investors to support their exit and growth strategies. The first thing that investors consider before investing is the brand they wish to invest in as a whole. Other factors that they consider are the corporation’s reputation, the foundations of financial and credibility performance and the CEO. According to investors such as Barbara Clarke, what matters most is the brand and not the services or the product offered by the brand. Therefore, investors are looking for companies that focus on more than just one solution or one product. According to investors, the biggest mistakes that most companies make, especially beginners, is to appreciate their product more and not try to solve the issues that the company faces. You must be able to balance both and not focus more on one objective than the other. Besides this reason, many startups are forced to rebrand for different reasons. However, it is necessary if you want to own a corporate brand that attracts investors. A brand that customers can trust at all times. You can compare a brand to a home. The more you renovate it and maintain it, the more its value increases. Therefore, if you invest in your brand, you can expect higher equity.
3. Engage Customers through Brand Marketing
Today, digital marketing strategies are changing with time. Business to business buying decisions are based on different factors. The CIOs are no longer the only ones contributing to buying decisions. Research indicates that most businesses to business customers are not easily influenced by suppliers to make their buying decisions until they have completed 50 to 60 per cent of their journey as customers. According to David Krakeuer, this percentage is too high to change someone’s decisions. David Krakeuer also adds that we can be able to serve and assist a customer better by reading his or her body language. By understanding a customer’s personality, brands will have the ability to deliver what is needed from them. This is a great way of improving the customer’s experience. It will also make it easy for the sales team to influence customers since they will be aware of what customers require. Therefore, marketers have to come up with improved strategies that engage and educate customers. Furthermore, they should also provide content that is interesting and easy to find. Companies like Muze Creative can help with this.
It can be a daunting aspect even contemplating to start a blog, not to mention when you sit down and start the process. Then add a touch more terror when you realise you most probably haven’t written anything worth reading. Trust me, we’ve all been there!
Breaking down the main elements of blog writing into bite size chunks could make the difference between writing the perfect blog and creating content that just isn’t who you are. A blog should include personality with relatable points and topics that will grab your readers attention.
With that in mind, let the tips begin…
Speak it, Write it
So, you’ve got your topic, what will your opening line be? My advice as a blog writing non blog writer is to start off by imaging what you would say if you were to speak out loud. What would you say about a product? How do you feel about this service? And what descriptive words are appropriate?
Make various bullet points or short sentences just to get some thoughts jotted down. When your words start to flow, you could be on to a winner. Now’s the time to keep writing, taking advantage of your creative mind.
If you come to a point where you mind is blank, not to worry. Put your pen down, close your word document and step away from your blog. If your heads not in it, you won’t be happy with your final draft.
We’ve written down your thoughts, where to now? Don’t be ashamed to google that Thesaurus and take some help when it’s needed. As the blog begins to build and you’ve scribbled your thoughts down, you could notice similarities within the text. In my mind, this is perfectly normally. When we speak, we repeat phrases and words all day. Why would this change when we write?
A thesaurus is a fantastic tool to get you out of the writer’s rut. It doesn’t mean you’re not clever or original either. It allows you to branch out with new words, enabling your blog to flow and carry your story. If you can throw a few fancy words in, why the hell not!
As previously mentioned, personality within a blog will keep the readers interested. Yes, you will have a topic to follow but don’t let that put you off. Allow a fun and light-hearted (depending on the topic) side of you to shine through. Easily done when you incorporate certain words and phrases that you understand and use on the regular.
If you’re writing for a company, there must be a level of professionalism. It’s important to remember this so the blog can be a hit with a larger target audience. Each reader will welcome a personality, but the words you choose will be key.
Read, read and read again!
You’ve finished, you’ve finally written a full blog, but it’s not time to celebrate yet. The end is near so no need to panic. The suggestion to read, read and read again, is a tip I can live by. Giving you the opportunity to amend spelling mistakes and add any missing punctuality.
Once you’ve done this, leave your blog until the following day. And read it again. In this time, when your mind has recharged, you notice new things and have new ideas. You’ve given yourself another chance to tweak the sections that didn’t quite fit and replace them with fresh ideas.
These key tips should get you off to a great start and build your writing confidence. You don’t have to be an expert in all that you do, but you can start to learn. Like everything we have achieved, we had to start at the bottom and work our way up. A lesson in life we can certainly learn from.
Any idea how to get a dormant URL back to live?
Well, I also thought that I knew how to do this but with some websites the progress is really slow? But why is it slow? If I don’t see any progress within 4 weeks should I be worried?
Article marketing and blogging
Whilst typing this article, I am just thinking about a blog that I have just put live on one of my sites called STUDIOVHF SCOTLAND. I am clearly frustrated about the performance of one of my client’s sites because I don’t see any progress in organic search results whatsover. I have done all the photography for them, alt-tagged the images with the relevant key-words, build a great new modern website with correct URL structure, key words, set up social media profiles with links, google my business, analytics and of course I started building back links. And what do you think happened? Well: nothing!
In the meantime whilst writing this article to get rid of my frustration, I found this online:
“According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.”
So I have even started to write blogs in English on one of my sites to generate some backlinks from it. After all, my sites have all good MOZ Authority.
Incognito Heat Co underfloor heating
Perhaps it has something to do with the name of the company I am trying to get good results for? The name ‘Incognito’ may suggest that that is what they to want to be? I thought the name was great for a product that you actually don’t see and feel when it is installed? No horrible looking radiators to see, and hurt your knee on, or head when you’re a child. No cold feel anymore, a drop in your monthly energy bill, etc. etc. All great benefits from an invisible or ‘incognito’ underfoor heating system!
Anyway, I hope my patience and efforts will pay off in the end. If you have anything to share with me regarding this subject then please do not hesitate to contact me using the details below.