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What is Instagram TV and How It Can Help Your Business?

As social media continues to become an integral part of our daily lives, businesses must adapt and leverage new tools to reach their audience effectively. One of the tools that businesses are utilizing is Instagram TV (IGTV). In this blog post, we’ll break down what IGTV is, why it’s essential for businesses, and how it works. We’ll also provide some examples and answer common questions so that you can determine whether IGTV is right for your company.


IGTV is afeature on the Instagram app that enables users to upload long-form videos of up to 60 minutes. Instead of short clips, IGTV lets users create in-depth content for their followers. The videos are displayed vertically and can be up to 15 seconds long in the preview on the Instagram feed.

Why use Instagram TV?

IGTV allows you to create long-form videos that you can’t do on Instagram Stories or Feed, resulting in more engagement and opportunities to connect with your audience. As a business, you can use this feature to share knowledge or tips, showcase behind-the-scenes glimpses into your operations, or to promote new products or services.

Why is it important to have Instagram TV?

Instagram is the second-largest social media platform after Facebook. Additionally, almost everyone is on Instagram, including your target audience. As such, IGTV provides an opportunity to stand out and show your brand’s personality in new ways.

How does it work?

Setting up an IGTV account is easy, as it is already integrated within the Instagram app. Tap on the ‘TV’ icon on the top right corner of your Instagram home page to launch it. Then tap on the ‘+” sign to upload your video. You can even add a title and description. Once published, the video will be visible on your Instagram profile as well as on the IGTV section.


There are numerous examples of businesses and brands leveraging IGTV to their advantage. For example, Adobe uses IGTV to showcase behind-the-scenes action and share tips related to design software. Gymshark, a fitness apparel brand, uses IGTV to showcase workout videos, company culture, and new product releases. In sum, IGTV is a perfect opportunity to create unique, long-form content that aligns with your business’s vision.

Common Questions and answers:

There are a few common questions related to IGTV. It is worth noting that IGTV is a relatively new feature, so businesses are still learning how to make the most out of it. Here are some common inquiries and answers:

Can anyone create an IGTV account?

Yes, anyone with an Instagram account can create an IGTV account.

How long should IGTV videos be?

Videos can be up to 60 minutes long, but many brands prefer shorter videos, ranging between 5-10 minutes.

How do I promote my IGTV videos?

You can share a link to your video on other social media platforms, email newsletters, or promote it on your website.

In conclusion, IGTV is a unique opportunity for businesses to create engaging long-form content and connect with their audience on a new level. By creating valuable content that aligns with your brand’s vision, you can leverage IGTV to create a loyal following and drive more traffic to your business. Whether you’re a beginner or an experienced brand, IGTV is worth giving a try.