It can be a daunting aspect even contemplating to start a blog, not to mention when you sit down and start the process. Then add a touch more terror when you realise you most probably haven’t written anything worth reading. Trust me, we’ve all been there!
Breaking down the main elements of blog writing into bite size chunks could make the difference between writing the perfect blog and creating content that just isn’t who you are. A blog should include personality with relatable points and topics that will grab your readers attention.
With that in mind, let the tips begin…
Speak it, Write it
So, you’ve got your topic, what will your opening line be? My advice as a blog writing non blog writer is to start off by imaging what you would say if you were to speak out loud. What would you say about a product? How do you feel about this service? And what descriptive words are appropriate?
Make various bullet points or short sentences just to get some thoughts jotted down. When your words start to flow, you could be on to a winner. Now’s the time to keep writing, taking advantage of your creative mind.
If you come to a point where you mind is blank, not to worry. Put your pen down, close your word document and step away from your blog. If your heads not in it, you won’t be happy with your final draft.
We’ve written down your thoughts, where to now? Don’t be ashamed to google that Thesaurus and take some help when it’s needed. As the blog begins to build and you’ve scribbled your thoughts down, you could notice similarities within the text. In my mind, this is perfectly normally. When we speak, we repeat phrases and words all day. Why would this change when we write?
A thesaurus is a fantastic tool to get you out of the writer’s rut. It doesn’t mean you’re not clever or original either. It allows you to branch out with new words, enabling your blog to flow and carry your story. If you can throw a few fancy words in, why the hell not!
As previously mentioned, personality within a blog will keep the readers interested. Yes, you will have a topic to follow but don’t let that put you off. Allow a fun and light-hearted (depending on the topic) side of you to shine through. Easily done when you incorporate certain words and phrases that you understand and use on the regular.
If you’re writing for a company, there must be a level of professionalism. It’s important to remember this so the blog can be a hit with a larger target audience. Each reader will welcome a personality, but the words you choose will be key.
Read, read and read again!
You’ve finished, you’ve finally written a full blog, but it’s not time to celebrate yet. The end is near so no need to panic. The suggestion to read, read and read again, is a tip I can live by. Giving you the opportunity to amend spelling mistakes and add any missing punctuality.
Once you’ve done this, leave your blog until the following day. And read it again. In this time, when your mind has recharged, you notice new things and have new ideas. You’ve given yourself another chance to tweak the sections that didn’t quite fit and replace them with fresh ideas.
These key tips should get you off to a great start and build your writing confidence. You don’t have to be an expert in all that you do, but you can start to learn. Like everything we have achieved, we had to start at the bottom and work our way up. A lesson in life we can certainly learn from.