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Why Business Owners Should Always Reply to Online Reviews From Customers

Responding to online customer reviews is crucial for a few reasons. First, it helps you show prospective customers that you care about their feedback and are not shady or unresponsive. It also boosts SEO and brand exposure.

In this article, we’ll look at some reasons why business owners should always respond to online customer reviews. Read on to learn more. Here’s a breakdown of these reasons.


Responding to online reviews shows you are not shady or neglectful of feedback.

While it may be tempting to ignore negative online reviews, responding to them demonstrates that you are not ignoring feedback and are not ignoring the issues that caused them. It also indicates that you are sensitive to customer concerns and feedback. The example below shows how a respondent should respond to an angry reviewer. First of all, respond with politeness and calmness. While you are not trying to make the reviewer your best friend, it will be helpful to show that you are genuinely interested in the reviewer’s concerns. In case of a dispute, invite the reviewer to contact you personally to resolve the issue. If possible, follow up with them to see if the problem was resolved.

When responding to online reviews, try to avoid being defensive. While some customers may try to undermine a business for free, others will do so because they want attention. Remember that you’re a business, and they’re customers too. Professionally respond to them and stay true to your core values. This way, customers will know that you don’t take feedback for granted.

While responding to online reviews shows customers that you value feedback and don’t disregard customer opinions, it’s not always necessary. In fact, a study from Harvard Business School shows that responding to a negative review can increase sales by up to 5% and boost overall ratings by 1%, according to Yelp. In fact, responding to a negative review can even help you improve your services and offerings.


It increases brand exposure.

Response to customer reviews on online review sites creates unique content that search engines love. These reviews also increase visibility across multiple platforms. Encourage your customers to write reviews and analyze them to determine which keywords to target. As a result, you will increase brand exposure and improve search engine optimization by responding to customers on online review sites. Below are some tips to help you respond to customer reviews:

Review sites have become a popular medium for consumers to leave their reviews, and responses can catapult your business to the top of local searches. They also build consumer trust in your industry. Yelp reviews are precious because a one-star increase can lead to a five to nine-percent increase in revenue. This can mean anywhere from $50,000 to ninety thousand dollars extra revenue for a $1M business year.

Responses to customer reviews increase brand exposure and SEO positioning. Online reviews are everywhere. Not only do consumers visit review sites, but they also spend time on social media networks such as Facebook. In addition, the average American consumer will read reviews before purchasing. Therefore, business owners should respond to customer reviews on sites where they can control their reputation. This is especially important if the review was critical of their services.


It boosts SEO

Reacting to customer reviews is a crucial part of your online marketing strategy. Not only does this increase your presence in Google search, but it also boosts SEO. Google rewards businesses that respond to reviews, which signals that they provide a good customer experience. Google also reads reviews as they can help them optimize their website. As a result, it also increases their chances of getting top rankings for long-tail keywords.

You should respond to customer reviews because doing so can help Google understand your business and provide helpful information about it. If possible, reply to reviews with the right business and product names. Google also looks for fresh content regularly, and you can double your GMB content activity by replying to reviews. Here are some of the benefits of responding to customer reviews:

Google says that providing owner responses to customer reviews improves local rankings. Google says that doing so demonstrates that you value your customers. Other ways to boost local ranking are keeping your Business Profile updated, asking for reviews, and writing helpful replies to them. By responding to reviews, customers are more likely to visit your business. Also, providing an owner response is another way to show shoppers that you are a genuine business.

Responding to online reviews from customers also helps to strengthen your online reputation. If a customer leaves a negative review, acknowledge their pain points and provide a solution. If a customer leaves a positive review, thank them for their time and encourage them to make additional purchases. The sooner you respond to negative reviews, the better for your SEO. You should also actively seek out new reviews, which will drown out the negative ones and boost SEO.


It makes customers feel valued.

You should always reply to online reviews from customers for several reasons. First, responding to reviews will make the customer feel heard and enable you to make things right. A business should try to make things right as if the customer had complained in person. It will also show that you are attentive to feedback and appreciate your customers’ opinions. Here are some of those reasons:

The first reason to reply to online reviews is that it can improve your business’s rating. Research shows that 87% of consumers won’t consider a company with a low rating. Those few stars will go a long way financially if you receive only one or two negative reviews. Likewise, responding to reviews will help build your brand reputation, foster customer trust, and help your company’s rating. Unfortunately, this process can be time-consuming. But it’s also vital to maintaining your online reputation and preserving customer trust.

Responding to online customer reviews is essential, even if you’ve already corrected the problem or addressed the issue. You can post links to customer reviews on your website, your Facebook page, and in promotions. If you have received negative reviews, addressing the issues directly is essential, as this will prevent further embarrassment and outside interference. You should also include direct contact information for customers who post online reviews. It’s important to note that each online review site handles the process differently. Some of them even allow petitions for removal. Whether you respond to reviews or not depends on the company.

Aside from responding to negative reviews, you should also reply to positive reviews. A positive response from a customer can turn a negative review into a positive one if appropriately handled. By showing your customers that you value their opinion and are willing to solve any issues, a positive response will help you build a relationship with them. In addition, the more positive a review is, the more likely the customer will refer another person to your business.